TOYS







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Toys are designed for more than just a child's amusement. Toys are the functional projection of the child's imagination. They are an important instrument in the child's process of learning about, and how to interact with, the world and people that surround them. As such, many toy ideas are conceived in a shop, originating from a precise physical action or reaction that is expanded upon, bringing a toy into conception. Our shop uses many reference toys from history and a myriad of tools to initiate these new toy concepts.

Since toy product design entails various skills, processes and ideations, our shop is able to begin with a mechanism or a child's actual play pattern, making age-appropriate decisions while keeping ideas simple, creating new products and piquing the user's interest.

We are able to provide explicit drawings to be used for sales, in-house meetings and factory reference, that easily communicate what a toy will look like, and how it will perform.